---
title: "About Product Metrics: Product-Level Control of Google Shopping"
description: "Why Product Metrics exists and who built it: product-level control of Google Shopping and Performance Max, from six ML segments to the Merchant Center labels you approve."
canonical: "https://www.productmetrics.io/about"
pageType: company
language: en
publisher: "Product Metrics"
dateModified: 2026-09-30
image: "https://www.productmetrics.io/og/about.png"
---

> Content index: https://www.productmetrics.io/llms.txt

# Google Shopping decides product by product. We built Product Metrics so you can too.

Google Shopping and Performance Max are powerful, but they’ve become black boxes. Budget follows click volume, not product performance: high-potential products stay hidden while low performers keep absorbing spend.

## Product Metrics turns product data into decisions, one product at a time.

Product Metrics ML segments your products: Stars, Question Marks, Cash Cows, Dogs, Drainers and Ghosts. Product Context shows why each one performs. You approve the Merchant Center labels your campaigns use.

- [Product Segmentation](https://www.productmetrics.io/product-segmentation): Six segments for every product
- [Product Journeys](https://www.productmetrics.io/product-journeys): What a click really sells
- [Competitor Prices](https://www.productmetrics.io/competitor-prices): Compare your products against your competitors
- [Inventory Insights](https://www.productmetrics.io/inventory-insights): Stock that sells, stock that sits
- [Full Signal Tracking](https://www.productmetrics.io/server-side-tracking): Server-side, adblocker-proof conversion tracking

## Built by marketers, focused on product-level performance.

We built Product Metrics to bring back control at the product level, the only place where return on ad spend is truly maximised. Without it, budget is wasted.

Berend Vrakking, Founder

Founder's work nominated at the Dutch Search Awards: Best Measurement Campaign 2023 · Best Use of Data 2024

## Only product-level optimisation maximises return on ad spend. Without it, budget leaks to underperforming products.

- **Performance over assumptions.** Decisions should follow real product performance, not blended averages or platform signals.
- **Control over blind automation.** Automation should be guided. You decide which products to scale and which to hold back.
- **Profit over volume.** Budget belongs with the products that return the most, not just the ones that generate clicks.

## Product Metrics is a registered company based in the Netherlands.

|  | Details |
| --- | --- |
| Company | Product Metrics |
| Address | Tsjerkepaed 1, 9033WT Deinum, Netherlands |
| Business number | 97460788 |
| Support | support@productmetrics.io |

- [Privacy Policy](https://www.productmetrics.io/privacy)
- [Terms & Conditions](https://www.productmetrics.io/terms)

## See what each of your products is really doing. Your first analysis is free.

- [Analyse your products for free](https://app.productmetrics.io/): Free analysis, no credit card
- [Find your hidden profit](https://www.productmetrics.io/pricing#calculator): 30-second estimate · no login
- [Book a demo](https://cal.com/berend-vrakking/demo): a video call with Berend, then a demo account with example data

---

Published by Product Metrics (Berend Vrakking, founder).

HTML version: https://www.productmetrics.io/about