About Product Metrics

We believe marketers have lost control over Google Shopping, leaving significant revenue on the table.

Google Shopping and Performance Max are powerful, but they’ve become black boxes. Budgets are distributed automatically, often rewarding click volume over actual product performance.

High-potential products stay hidden.
Low performers keep absorbing spend.

Product Metrics turns your product data into a competitive advantage in Google Shopping and Performance Max.

We combine marketing, data, and AI to give you control at the product level. By translating data into actionable product labels, we directly steer bidding, budget allocation, and campaign structure toward true profit drivers.

Built by marketers, focused on product-level performance, powered by first party data, pricing intelligence, and real time signals.

Berend Vrakking, Founder

“We built Product Metrics to bring back control at the product level, the only place where return on ad spend is truly maximized. Without it, budget is wasted.”

Recognized for measurement and data innovation

The foundation behind Product Metrics is built on award-nominated work in google ads performance and data strategy.

Best Measurement campaign

Best Use of Data

Our philosophy

Only product-level optimization maximizes return on ad spend.
Without it, budget leaks to underperforming products.

Performance over assumptions

Decisions should be driven by real product performance, not blended averages or platform signals.

Control over blind automation

Automation should be guided. We give you control over which products to scale and which don’t.

Maximizing Return on
Ad Spend

We maximize return on ad spend by ensuring budget flows to the products that perform best, not just the ones that generate volume.

Analyze your Shopping performance