Terms & Conditions

1. Who We Are
We are ProductMetrics.


These terms apply when you order or use any service provided by ProductMetrics (“Service” or “Services”). They form a legally binding agreement between you and ProductMetrics (“Agreement”), effective from the date you complete your order or sign up for a trial.

“You” refers to the legal entity completing the sign-up form or subscription for Services.


2. Our Services

ProductMetrics SaaS Platform
We offer a Software-as-a-Service platform that provides advertising analytics, campaign insights, optimization tools, and performance dashboards. The specific features available depend on your subscription plan and are described on our website and/or in a separate agreement.


3. Trial Period
We may offer a 30-day free trial for selected services. The trial is available to new users or those without an active subscription to the respective service. A valid payment method is required to initiate a trial. Unless canceled before the end of the trial, it will convert into a paid subscription, and the first payment will be charged automatically. No refunds are issued after the free trial expires.


4. License and Access
You grant us a limited, non-exclusive, royalty-free license to access and process your data strictly for providing the Services. You may not remove our required access during the term of the Agreement if it impedes service delivery.


We may use your logo or brand name in our customer listings and marketing materials unless you request otherwise in writing.


5. Support
Our support is self-service. We provide documentation, best practices, and guidance. We do not manage or make changes in your external ad accounts. All support communication is handled confidentially.


6. Data & Privacy
We treat your platform data as confidential and do not share it with third parties without your explicit consent. Please refer to our Privacy Policy for full details.


7. Subscription & Pricing
Your subscription and applicable pricing are outlined on our website or a mutually agreed order form. We reserve the right to update pricing with 30 days’ notice. All pricing includes access to supported countries, and you are responsible for managing country targeting within your ad setup and subscription.


8. Payment Terms
Invoices are issued and charged automatically at the start of each billing cycle. You are responsible for maintaining a valid payment method and ensuring sufficient funds.

Failed payments incur a €25 administration fee. Services may be suspended or terminated after 30 days of non-payment, including deactivation of data access and analytics tools.


9. VAT & Tax
Dutch clients are always charged VAT. Clients in the EU must provide a valid VAT number to avoid VAT charges. Clients outside the EU will not be charged VAT.


10. Upgrades, Downgrades & Cancellations
Any user can upgrade your ProductMetrics plan. Only admins can cancel or downgrade a subscription via the platform. Cancellation becomes effective at the end of the current billing period. No refunds will be issued for partial periods.


11. Duration and Termination
The Agreement runs indefinitely until canceled. You may cancel with an admin account. We may terminate the Agreement:

  • If you fail to pay within 30 days;

  • If continued operation of the service is no longer commercially viable (with 2 months’ notice).


12. Compliance & Acceptable Use
You are responsible for ensuring your use of ProductMetrics and any connected systems complies with applicable laws, advertising policies (e.g., Google Ads), and third-party rights. If we detect a breach, we may request you to address it or, in serious cases, suspend access immediately without notice.


13. Liability & Limitations
We aim to resolve any issues promptly, but our liability is limited. We are not liable for indirect or consequential damages (e.g., loss of revenue, data, or ad performance). Total liability is capped at the amount paid to us in the past 12 months, up to a maximum of €1,000.

We do not exclude liability for gross negligence or willful misconduct.


14. Dependencies
Our service relies on third-party platforms (such as Google Ads or Analytics). We are not responsible for downtime, policy changes, or technical limitations imposed by those platforms.


15. Changes to the Service
We may modify features or functionality of the Services. We will inform you of significant changes through your account. You may cancel before your next billing period if the changes materially affect your use.


16. Applicable Law & Disputes
This Agreement is governed by Dutch law. All disputes will be submitted to the courts in Amsterdam, the Netherlands.


17. Disclaimer & Privacy
The Disclaimer and Privacy Statement published on our website form part of these Terms and are applicable at all times.

Disclaimer & Liability

isclaimer & Liability
At ProductMetrics, we strive to ensure that the information on our website is accurate, up-to-date, and carefully curated. However, we cannot guarantee the completeness, correctness, or continuous availability of all content. Therefore, we disclaim all liability for any direct or indirect damages arising from the use of this site or reliance on its content.


Opinions or claims that appear on the site are those of their respective authors and do not necessarily reflect the views of ProductMetrics.


We are not liable for any consequences resulting from such content.


We do not guarantee that the information on this site is suitable for your intended purpose. All content, products, and services are provided "as is" without any express or implied warranties, including but not limited to fitness for a particular purpose.


ProductMetrics does not endorse or guarantee any third-party products, services, or claims presented on the site. Users are encouraged to verify information independently before relying on it.


We reserve the right to update or modify the website content at any time, without prior notice.


External Links
Our website may contain links to third-party websites. ProductMetrics is not responsible for the content of these external sites or how they handle personal data. Please consult the privacy policies and terms of use on those sites before interacting with them.


Privacy Commitment
ProductMetrics is committed to protecting your privacy. We do not share personally identifiable information with third parties without your explicit consent, unless legally required.


What Data We Collect

  • Voluntary Data: Information you choose to provide (e.g. signing up for our newsletter or requesting a trial).

  • Usage Data: Anonymized data such as pages visited, searches performed, and interaction frequency. This data cannot be used to identify individuals.


We use this information solely to improve our products and services and do not sell or disclose it to third parties.


Cookies
Our website uses cookies—small text files stored on your device—to enhance functionality and user experience. Cookies do not contain personal data and cannot damage your computer.

We use cookies to:

  • Remember preferences or past activity

  • Deliver more relevant advertising

  • Analyze traffic through tools like Google Analytics


Advertising & Analytics


Google Ads
We partner with external ad platforms, including Google, to serve personalized ads based on your activity on this and other websites. These platforms may use cookies for interest-based advertising.

You can opt out of Google's DART cookies via the Google Ads Privacy page.


Website Analytics
We use Google Analytics to collect aggregated, anonymized data on website usage. This data helps us improve user experience and does not identify you personally. Learn more in the Google Analytics Privacy Center.


Information Sharing
We may share aggregated, non-personal data (e.g., most-searched products, average session time) with partners or advertisers. We do not share personally identifiable data without your permission, unless required by law enforcement or court order.