Product Metrics - Performance Max Insights for Google ads

Performance Max Insights for Google Ads

Product Potential: Forecast the Revenue Behind Your Next Budget Decision

Product Potential: Forecast the Revenue Behind Your Next Budget Decision

Product Potential forecasts how much additional revenue you can generate by pushing your best products, and shows the projected cost required to capture it.

No Creditcard required.

Why Product Potential Exists

Product Metrics Product Potential quantifies the revenue you’re missing in Google Shopping by analyzing impression share and click opportunity at product and segment level, so you can confidently scale the products with the highest net revenue potential.

Product Metrics PMax Insights visual representing the discovery of missed revenue and high-potential products through product-level market share analysis.
Product Metrics PMax Insights visual representing channel and placement distribution within Performance Max for product-level budget allocation.

Forecast Revenue Growth

Forecast Revenue Growth

Product Potential models what happens when you:

  • Increase impression share on your best segments

  • Improve CTR through feed or creative optimizations

Scale products that generate you the most revenue.

Product Potential models what happens when you:

  • Increase impression share on your best segments

  • Improve CTR through feed or creative optimizations


Scale products that generate you the most revenue.

Analyze PMAX by Product Category and custom label

Minimize wasted ad spend by reducing the budget for underperforming products (Dogs and Drainers) and product categories, ensuring your investment goes where it matters most.

Product Metrics PMax Insights visual showing Performance Max analysis by product category and custom labels to reduce wasted ad spend.

FAQ

Frequently Asked Questions

Got questions? We’ve got answers. Here’s everything you need to know before getting started.
For any questions or support inquiries, you can reach us at [email protected].

What is the Product Metrics Labelizer Strategy

Product Metrics developed the Labelizer strategy based on in-depth analysis of thousands of product-level Shopping and Performance Max campaigns. The goal is to regain control over PMax by guiding Google’s algorithm with data-driven product labels, enabling more consistent and efficient budget allocation.

How does the Product Metrics Labelizer work?

What are the main benefits and effects of Product Metrics Labelizer for my campaigns?

Can I use Product Metrics with any eCommerce platform?

Do I need to be a Google Ads expert to use this?

How quickly can I see results from Product Metrics?

Improve Google Shopping ROAS with 25%

Improve Google Shopping ROAS with 25%

Improve Google Shopping ROAS with 25%

Use Product Metrics Labelizer to automatically categorize your products and create custom labels that enhance your campaign targeting and performance.

No Creditcard required