Product Rules: Automate Product Decisions Based on Business Strategy

Push high-margin products. Demote high-return items. Protect strategic brands. With Product Rules, your campaigns follow your business logic, automatically.

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Why Product Rules Exist

Product Rules adds the strategic control layer on top of Product Segments and Product Score.

You decide:

Which products deserve higher priority
Which brands must stay visible
Which high-margin products should outrank pure ROAS winners
Which products should lose priority despite performance

Your strategy, applied instantly across every product.

Product Rules adds the strategic control layer on top of Product Segments and Product Score.

You decide:

Which products deserve higher priority
Which brands must stay visible
Which high-margin products should outrank pure ROAS winners
Which products should lose priority despite performance

Your strategy, applied instantly across every product.

Product Rules interface in Product Metrics showing the “Create New Rule” modal with condition builder, rule preview, and action settings to automate product segmentation and priority adjustments.

How It Works

Define conditions using product attributes, performance metrics, Product Score, margin, delivery speed, return rate, custom data sources, or any connected data column.

Combine multiple conditions with AND / OR logic to match exactly the products you want. When a rule is triggered, adjust the Product Segment or Category Priority.

Define conditions using product attributes, performance metrics, Product Score, margin, delivery speed, return rate, custom data sources, or any connected data column.

Combine multiple conditions with AND / OR logic to match exactly the products you want. When a rule is triggered, adjust the Product Segment or Category Priority.

What This Means for Your Campaigns

When combined with Product Score, Product Rules becomes a powerful profit engine.

Product Score identifies opportunity.
Product Rules applies your business logic on top.

The result? Your budget behaves the way your business actually operates.

High-margin, high-impact products rise above pure ROAS winners
Low-profit or high-return SKUs automatically lose priority
Strategic brands and key products stay visible

When combined with Product Score, Product Rules becomes a powerful profit engine.

Product Score identifies opportunity.
Product Rules applies your business logic on top.

The result?

Your budget behaves the way your business actually operates.

High-margin, high-impact products rise above pure ROAS winners
Low-profit or high-return SKUs automatically lose priority
Strategic brands and key products stay visible

Product Metrics PMax Insights visual showing Performance Max analysis by product category and custom labels to reduce wasted ad spend.

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Use Product Metrics Labelizer to automatically categorize your products and create custom labels that enhance your campaign targeting and performance.

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