Product Metrics - Product Score

Product Score: Turn First-Party Data Into a Single Profit Signal

Product Score: Turn First-Party Data Into a Single Profit Signal

Product Score combines margin, price competitiveness, delivery speed, return rate, and inventory health into a single 0–100 score, so your campaigns reflect business fundamentals, not just past ad performance.

Analyze for Free

No Creditcard required.

Why Product Score Exists

Google Only optimizes based on clicks and conversions

  • It doesn’t know your margins.

  • It doesn’t know which products arrive tomorrow.

  • It doesn’t know which product get returned 40% of the time.

Without business context, automation optimizes the wrong products.

Product Score closes that gap. It transforms your first-party data into a clear, actionable ranking across your entire product set.

Product Score configuration screen in Product Metrics showing adjustable metric weights for price competitiveness, profit margin, delivery speed, return rate, and inventory level, with live score preview panel.
Product Score data mapping interface in Product Metrics showing metric categories (price competitiveness, profit margin, delivery speed, return rate, inventory level) for connecting custom data source columns.

How It Works

How It Works

Upload or sync your enriched product data via CSV, Feed, or SFTP. Map your columns to the metrics that matter.

Core metrics include:

  • Price Competitiveness

  • Profit Margin

  • Delivery Speed

  • Return Rate

  • Inventory Health

Run a live preview to see how products score across your catalog.

What This Means for Your Campaigns

When you use Product Score, your campaigns become more profitable.

  • High-margin products outrank pure ROAS winners

  • Fast-delivery SKUs gain structural advantage

  • High-return products automatically lose influence

  • Inventory pressure can shape prioritization

  • Campaign decisions align with profitability

You stop optimizing for what converted yesterday.
You start optimizing for what will scale tomorrow.

When combined with Product Score, Product Rules becomes a powerful profit engine.

  • Product Score identifies opportunity.

  • Product Rules applies your business logic on top.


The result?
Your budget behaves the way your business actually operates.

  • High-margin, high-impact products rise above pure ROAS winners

  • Low-profit or high-return SKUs automatically lose priority

  • Strategic brands and key products stay visible

Product Metrics PMax Insights visual showing Performance Max analysis by product category and custom labels to reduce wasted ad spend.

Improve Google Shopping ROAS with 25%

Improve Google Shopping ROAS with 25%

Improve Google Shopping ROAS with 25%

Use Product Metrics Labelizer to automatically categorize your products and create custom labels that enhance your campaign targeting and performance.

Try for Free

No Creditcard required