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Adjust your Google Ads Product Segmentation Strategy
That’s exactly why Product Score exists.
By combining margin, delivery speed, and return rates into one weighted score, you turn business fundamentals into clear prioritization.
High margin, fast delivery, low return products rise to the top. Low value products automatically lose budget priority.
Adjust Priority by Category with Category Priority
With Category Priority, you control which products inside each category deserve more budget. We Assign high, medium, or low priority based on your selected category column, then refine further using product rules and product score.
This ensures your best products within every category receive the investment they deserve, while weaker ones don’t quietly drain performance.
Use Product Metrics Labelizer to automatically categorize your products and create custom labels that enhance your campaign targeting and performance.
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