Product Metrics

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About Product Metrics

Google Shopping decides product by product. We built Product Metrics so you can too.

Google Shopping and Performance Max are powerful, but they’ve become black boxes. Budget follows click volume, not product performance: high-potential products stay hidden while low performers keep absorbing spend.

The operating system of ecommerce

Product Metrics turns product data into decisions, one product at a time.

Product Metrics ML segments your products: Stars, Question Marks, Cash Cows, Dogs, Drainers and Ghosts. Product Context shows why each one performs. You approve the Merchant Center labels your campaigns use.

Founder

Built by marketers, focused on product-level performance.

“We built Product Metrics to bring back control at the product level, the only place where return on ad spend is truly maximised. Without it, budget is wasted.”

Berend Vrakking, Founder

Founder's work nominated at the Dutch Search Awards: Best Measurement Campaign 2023 · Best Use of Data 2024

Our philosophy

Only product-level optimisation maximises return on ad spend. Without it, budget leaks to underperforming products.

  • Performance over assumptions

    Decisions should follow real product performance, not blended averages or platform signals.

  • Control over blind automation

    Automation should be guided. You decide which products to scale and which to hold back.

  • Profit over volume

    Budget belongs with the products that return the most, not just the ones that generate clicks.

Company

Product Metrics is a registered company based in the Netherlands.

Company
Product Metrics
Address
Tsjerkepaed 1, 9033WT Deinum, Netherlands
Business number
97460788
Support
support@productmetrics.io

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Not ready to connect? Book a demo: a video call with Berend, then a demo account with example data.