Comparison
Product Metricsvs
Channable
Product Metrics vs Channable:
a Channable alternative compared
Channable is a feed management tool for shops selling across channels. Product Metrics suits Shopping and Performance Max teams that need to decide which products deserve budget, using ROAS or POAS and product-level context. You can keep Channable for your feeds and use Product Metrics for segmentation.
Log in with Google, no credit card
- Set up in minutes
- No credit card
- Trusted by ecommerce teams
Where they differ
ChannableMultichannel feed managementTracking
Gets through every ad blocker
Insights uses your Google Ads tag, which gets blocked
Competitor prices
Own-brand matching, €0.004 per check
Price benchmarks in CSS Pro
Margin, stock and journeys per product
Margin, stock and journey per product
Not stated publicly
Pricing(ex. VAT)
€0to analyse your products, with no credit card
€29a month per active shop for CSS; Core with CSS from $104 (Shopify listing)
Pricing models differ. Prices exclude VAT, as listed on 15 October 2026.
| Feature | Product MetricsBid on POAS and win new customers on Google and Meta | ChannableFeed management across shopping channels and marketplaces |
|---|---|---|
| Core job | Product performance and segmentation | Feed management across channels |
| Channels and markets | Google Shopping and Performance Max | Google, Meta and marketplaces; CSS in the EEA |
| Segmentation | Six ML segments by ROAS or POAS | Four rule-based segments; needs Core Pro |
| POAS | Yes, once you connect margins | Yes for Google Ads, set up manually |
| Competitor prices | Own-brand matching, €0.004 per check | Price benchmarks in CSS Pro |
| Margin, stock and journeys per product | Margin, stock and journey per product | Not stated publicly |
| Labels in Merchant Center | Approved labels to Merchant Center | Custom labels you set through feed rules |
| Tracking | Gets through every ad blocker | Insights uses your Google Ads tag, which gets blockedSee the ad blocker benchmark |
| Shop platforms | Five ecommerce platforms | Shopify app; full list on Channable |
| Pricing | First €10K of spend free, then % of spend | Core with CSS $104 a month; CSS from €29 |
| Setup | Google sign-in, connect accounts | Not measured |
| Support | Demo with the founder availableBook a demo | Not compared |
- Available
- Partial or not stated
- Not offered
Key takeaways
Feeds or product decisions
Channable prepares and distributes product data to Google, Meta, marketplaces and comparison sites. Product Metrics shows which Shopping products deserve budget.
Built for Shopping decisions
Product Metrics segments each Shopping and Performance Max product into six ML segments, with own-brand competitor prices, margin, stock and journeys beside it.
Analyse for free, keep Channable
Analyse your products with Product Metrics for free, with no credit card. Keep Channable for your feeds; Product Metrics writes its labels to Merchant Center directly.
Which tool is right for you?
Choose by the job you need done. You can analyse your products with Product Metrics for free before you decide.
Product Metrics
For Shopping and Performance Max teams that want ML to decide which products deserve budget, with margin, stock and competitor prices per product.
Analyse your products for freeChannable
For shops that want one tool for feeds across many channels, or a CSS or marketplace repricing that pays for itself.
Learn more about when Channable fitsStill unsure? Book a demo and we’ll help you find the best fit.
Book a demoTrusted by ecommerce teams running Google Shopping at
- DocHorse
- Rajapack
- Soundimports
- FDX.com
- beterwitgoed.nl
- snackje.nl
- 1M+ products analysed
- €750K+ monthly Shopping spend under management
- Founder's work nominated at the Dutch Search Awards: Best Measurement Campaign 2023 · Best Use of Data 2024
Compare
How do Product Metrics and Channable compare?
Channable is a feed management tool that prepares and distributes product data to Google, Meta, marketplaces and comparison sites. Product Metrics diagnoses product performance in Google Shopping and Performance Max.
| Feature | Product MetricsBid on POAS and win new customers on Google and Meta | ChannableFeed management across shopping channels and marketplaces |
|---|---|---|
| Core job | Product performance and segmentation in Shopping and Performance Max | Feed management: prepare, optimise and distribute product data across channels |
| Channels and markets | Google Shopping and Performance Max | Feeds for Google, Meta and marketplaces including Amazon, eBay and bol. CSS available in the EEA. Supported interface languages were not compared. |
| Segmentation | Six ML segments from ad clicks and ROAS or POAS against your target, with minimum-click thresholds | Four rule-based segments from clicks and ROAS, with thresholds you configure. Insights requires Core Pro |
| POAS | Yes, once you connect margins. Segments work on ROAS without them | Yes for Google Ads. Insights lists POAS %, gross profit and net profit, and POAS must be set up manually. bol Ads and Amazon Ads show ROAS % only |
| Competitor prices | Own-brand matching without a shared GTIN, by style, colour and dimensions. €0.004 per product check | CSS Pro includes Google Merchant Center price benchmarks. Repricer is a paid add-on for bol and Amazon. Own-brand matching not stated |
| Margin, stock and journeys per product | Margin, stock and the customer journey next to each product, in one view | Not stated publicly |
| Labels in Merchant Center | Labels you approve, written to Merchant Center. No feed rules or scripts to maintain | Through feed rules: you set custom labels yourself in the Google feed Channable sends. Insights segments can also be downloaded as a CSV |
| Tracking | The best server-side tracking: on your own domain, through every ad blocker, with automatic endpoint rotation. Sends revenue, profit, new and returning customers and LTV to Google Ads and Meta. Included in Pro | Insights reads the conversions your Google Ads tag reports, and that tag gets blocked. In our ad blocker benchmark of 30 September 2026, uBlock Origin, Brave and AdGuard blocked that tag, and Safari expires its cookies after 7 daysSee the ad blocker benchmark |
| Shop platforms | Shopify, WooCommerce, Magento, Lightspeed, Shopware 6 | Channable has a Shopify app on the Shopify App Store. See Channable for its full list of shop integrations |
| Pricing | A share of rolling 30-day Shopping spend: the first €10K is free, then 0.65% for €10–25K and 0.60% for €25–100K. €50K of spend costs €247.50 a month, excl. VAT | Core Standard with CSS: $104/month on the Shopify listing. Insights needs Core Pro; its price is not listed in the reviewed help pages. CSS alone: €29 Standard or €99 Pro per active shop/month. |
| Setup | Google sign-in; connect Google Ads, Merchant Center and your shop. Setup time not measured. | Setup time not measured in this comparison. |
| Support | Demo with the founder available. Support response times not compared.Book a demo | Support response times not compared. |
- Available
- Partial or not stated
- Not offered
Included
What else do you get with Product Metrics?
The best server-side tracking, bidding on profit, and customer, stock and returns data per product, on five ecommerce platforms: Shopify, WooCommerce, Magento, Lightspeed and Shopware 6.
- Shopify
- WooCommerce
- Magento
- Lightspeed
- Shopware 6
Full Signal Tracking
The best server-side tracking: it runs on your own domain, gets through every ad blocker and auto-rotates its endpoint if it is ever blocked. Included in Pro.
POAS
Connect your margins and segment on profit instead of revenue. Profit conversion values go back to Google Ads.
New and returning customers
Every purchase is marked as a new or a returning customer, so Google Ads can value new customers on their own.
Lifetime value
Revenue LTV and Profit LTV conversion values show Google which customers keep buying.
Inventory
Stock and a reorder date beside each product, so budget goes to products you can ship.
Returns
Refunds and cancellations correct the conversion value Google Ads receives, and return rate can weigh in your Product Score.
Pricing
What do Product Metrics and Channable cost?
Analysing your products with Product Metrics is free and needs no credit card. After that it charges a share of your Shopping spend: nothing up to €10K a month, and €247.50 a month at €50K, excl. VAT.
Channable prices a package of items, projects and channels, plus a Core plan and optional modules, so the total depends on your setup. Its help centre lists no Core prices; these are the CSS plans and the Shopify listing.
What it costs to start
€0
to analyse your products, with no credit card. After that, your first €10K of Shopping spend a month stays free
Log in with Google, no credit card
Channable
€29
a month per active shop for CSS; Core with CSS from $104 (Shopify listing)
Pricing models differ. Prices exclude VAT, as listed on 15 October 2026.
| Shopping spend | A month | Effective share |
|---|---|---|
| €10K | €0 | Free allowance |
| €25K | €97.50 | 0.39% of spend |
| €50K | €247.50 | 0.50% of spend |
| €100K | €547.50 | 0.55% of spend |
| €250K | €1,222.50 | 0.49% of spend |
Excl. VAT. The first €10K is free in every account; Pro includes Full Signal Tracking. Price Monitoring adds €0.004 per product check.
| Package | A month | Plan |
|---|---|---|
| CSS, per active shop | €29 | CSS Standard |
| CSS, per active shop | €99 | CSS Pro |
| Core with CSS | $104 | Core Standard, Shopify listing |
| Core with CSS | $124 | Core Plus, Shopify listing |
Channable prices a subscription as a package of items, projects and channels, plus a Core plan and optional modules. Insights needs Core Pro, and CSS costs €29 (Standard) or €99 (Pro) a month per active shop. Channable’s help centre does not list Core plan prices, so check channable.com/pricing. Its Shopify App Store listing shows Core Standard with CSS at $104 a month and Core Plus with CSS at $124 a month (billed every 30 days).
Choose Channable
When is Channable the better choice?
Channable is the better choice when you need one tool for feeds across many channels, or when a CSS or marketplace repricing would pay for itself.
- You send product data to Google, Meta, marketplaces and comparison sites and want one tool for the feeds.
- You sell on bol or Amazon and want the Repricer to adjust prices there.
- You advertise in the EEA and want the CSS saving: Producthero advertises 20% lower CPC.
- You want to automate Search, Shopping and sponsored product ads from feed data with the PPC module.
- Rule-based labels you configure yourself are enough, and Core Pro is within budget.
Choose Product Metrics
When is Product Metrics the better choice?
Product Metrics is the better choice when the question is which products deserve budget in Google Shopping and Performance Max, and you want ML to answer it.
- You sell high-volume, low-margin products and need POAS to check whether strong ROAS also produces profit.
- You want ML segments rather than four rule-based ones, split into six so medium-return and no-return products are not mixed.
- You need competitor prices for your own-brand products without a shared GTIN.
- You want margin, stock and the customer journey next to each product before you decide.
- You want full tracking that gets through every ad blocker, included in Pro.
Together
Can you use Product Metrics and Channable together?
Yes. Channable keeps your feeds and channels, and Product Metrics writes its labels to Merchant Center directly.
Keep one segmentation logic per campaign structure, so Insights segments and Product Metrics labels do not drive the same campaigns.
Getting started
How do you get started with Product Metrics?
Connect your accounts, review your products and approve the labels you want to use. You can keep an existing feed tool or CSS.
- Step 1
Connect your accounts
Log in with Google and connect Google Ads, Merchant Center and your shop. GA4 is optional.
- Step 2
Review segments and product context
Review the six ML segments alongside competitor prices, margin, stock and journeys. Use ROAS first, or POAS once margins are connected.
- Step 3
Approve your labels
Choose which labels reach Merchant Center. If another tool writes labels, give each tool its own custom-label slot.
Free analysis, no credit card. The 30-day trial requires a credit card. · or book a demo
FAQ
What else do people ask about Product Metrics and Channable?
How much does Channable cost?
Does Channable have a free trial?
Does Channable support POAS?
Does Channable monitor competitor prices?
What are the main Channable alternatives and competitors?
Sources and method
What are the sources and method behind this page?
By Berend Vrakking, founder of Product Metrics · Updated 15 October 2026
Founder’s work nominated at the Dutch Search Awards: Best Measurement Campaign 2023 · Best Use of Data 2024.
Product Metrics publishes this page. Competitor facts come from their public pages, which were read on 15 October 2026.
We compared the public product, integration and pricing pages named below on 15 October 2026. ✓ means available, ✗ means not offered, and — means partial coverage or an unconfirmed capability; each note explains the distinction. Setup time and support response times were not measured. Prices exclude VAT unless stated and may change.
- Insights for ads (Channable help centre): accessed 15 Oct 2026.
- Channable plans and pricing (help centre): accessed 15 Oct 2026.
- Channable pricing FAQs (help centre): accessed 15 Oct 2026.
- Repricers in Channable (help centre): accessed 15 Oct 2026.
- Migrate from Producthero to Channable (help centre): accessed 15 Oct 2026.
- Producthero pricing: accessed 15 Oct 2026.
- Channable on the Shopify App Store: accessed 15 Oct 2026.
- Emerce: Channable acquires Producthero: accessed 15 Oct 2026.