Server-side tracking for WooCommerce, built for POAS bidding on Google Ads and Meta.

The plugin adds a WordPress REST route with a random name on your own domain. The browser sends events there, and your WordPress server signs them and relays them to Product Metrics. To an adblocker it is a request to your own shop.

There is no server container to host and no DNS record to change.

• Adblocker benchmark: which blockers stop the standard Google tags, tested with the real extensions.

Pick Cookiebot, OneTrust, Usercentrics or Osano in Product Metrics. Their analytics and marketing choices reach Google Ads as Consent Mode v2 signals. Until the visitor chooses, everything stays denied.

The email address is hashed before it is sent, and only when the visitor allowed it.

The plugin registers WooCommerce’s own webhooks for created and updated orders. Product Metrics then reads the full order through a signed request: totals, line items with SKU and cost, shipping, fees, coupons, tax and refunds. That read is what reaches Google Ads and Meta.

Processing and Completed count as paid by default, and you can change which statuses do. A refund becomes an adjustment to the same order. Stores on WooCommerce’s High-Performance Order Storage and on the older order storage both work.

Since version 10.3, WooCommerce can store a cost of goods on each product. Turn it on and Product Metrics reads it on every order line. Already keep cost in a product field from another plugin? Enter that field’s name instead.

The cost is recorded as the order is read, so later cost changes don’t rewrite past profit. Product Segmentation works on ROAS straight away; connect margins to switch it to POAS.

• Break-even ROAS calculator: the return each product needs from its price and costs.

Product Metrics pages through the customer’s earlier orders: by customer account, or by billing email for guest orders. The first paid order makes a new customer; every later one is returning.

Each purchase reaches Google Ads and Meta marked new or returning, with its revenue, profit and lifetime value. In Google Ads, that is eight conversion actions Product Metrics creates and manages for you:

• Product Metrics - New Customer
• New Customer Profit
• Returning Customer
• Returning Customer Profit
• Revenue
• Profit
• Revenue LTV
• Profit LTV

Product Metrics shows nCAC, what you pay for a new customer, per product and as an average, so you can increase priority on products that bring in first orders.

• MER and nCAC calculator: work out nCAC from your own totals.

Most WooCommerce stores send the purchase to Google Ads from the thank-you page, with the Google tag added by a plugin or Google Tag Manager. When an adblocker stops that tag, the conversion is lost, and Smart Bidding learns from fewer orders.

With Product Metrics, each purchase is confirmed from the WooCommerce order and sent from our server to Google Ads, with Enhanced Conversions and Consent Mode v2. It runs next to your current tag.