Comparison
Product Metricsvs
Producthero
Product Metrics vs Producthero:
a Producthero alternative compared
Producthero, now Channable CSS, suits advertisers who want an EEA CSS and four performance labels. Product Metrics suits teams that need six ML segments based on ROAS or POAS, with competitor prices, margin, stock and journeys beside each product. A CSS and Product Metrics can be used together.
Log in with Google, no credit card
- Set up in minutes
- No credit card
- Trusted by ecommerce teams
Where they differ
ProductheroCSS and performance labelsTracking
Gets through every ad blocker
Runs on your Google Ads tag, which gets blocked
Profit (POAS) based
Yes, once you connect margins
Not stated publicly
Competitor prices
Own-brand matching, €0.004 per check
Price Benchmark, not named competitors
Pricing(ex. VAT)
€0to analyse your products, with no credit card
€29a month per active shop (Channable CSS Standard)
Pricing models differ. Prices exclude VAT, as listed on 15 October 2026.
| Feature | Product MetricsBid on POAS and win new customers on Google and Meta | ProductheroA CSS in the EEA, marketed as 20% lower CPC, and four performance labels (Labelizer) |
|---|---|---|
| Main job | Product performance and segmentation | Google CSS, labels and title optimisation |
| Segmentation | Six ML segments by ROAS or POAS | Labelizer: four labels by clicks and ROAS |
| Profit (POAS) based | Yes, once you connect margins | Not stated publicly |
| Competitor prices | Own-brand matching, €0.004 per check | Price Benchmark, not named competitors |
| Why a product performs | Journeys, competitor price, margin and stock | Labels and a price benchmark |
| CSS discount | Through a CSS partner | “Pay 20% less on your CPC”, EEA only |
| Feed and title optimisation | With Claude alongside Product Metrics | Title Optimizer; Products AI in Pro |
| Feed labels | Approved labels to Merchant Center | Four Labelizer performance labels |
| Shop platforms | Five ecommerce platforms | Merchant Center; platforms not compared |
| Pricing | First €10K of spend free, then % of spend | €29 or €99 per shop a month |
| Setup | Google sign-in, connect accounts | Not measured |
| Tracking | Gets through every ad blocker | Runs on your Google Ads tag, which gets blockedSee the ad blocker benchmark |
- Available
- Partial or not stated
- Not offered
Key takeaways
Six segments, not four labels
Producthero’s Labelizer puts products into four labels by clicks and ROAS. Product Metrics uses machine learning to segment each product into six segments by ROAS or POAS.
The reason behind each result
Product Metrics shows why each Shopping and Performance Max product performs, with competitor prices, margin, stock and journeys side by side.
Analyse for free, keep your CSS
Analyse your products with Product Metrics for free, with no credit card. A CSS and Product Metrics can be used together.
Which tool is right for you?
Choose by the job you need done. You can analyse your products with Product Metrics for free before you decide.
Product Metrics
For teams that want segments based on profit, and the reason behind each product’s result before they pause it.
Analyse your products for freeProducthero
For EEA advertisers who want the CSS saving and find four click-and-ROAS labels enough for their account structure.
Learn more about when Producthero fitsStill unsure? Book a demo and we’ll help you find the best fit.
Book a demoTrusted by ecommerce teams running Google Shopping at
- DocHorse
- Rajapack
- Soundimports
- FDX.com
- beterwitgoed.nl
- snackje.nl
- 1M+ products analysed
- €750K+ monthly Shopping spend under management
- Founder's work nominated at the Dutch Search Awards: Best Measurement Campaign 2023 · Best Use of Data 2024
Compare
How do Product Metrics and Producthero compare?
Producthero pairs a CSS discount with four performance labels from clicks and ROAS. Product Metrics offers access to a CSS discount through a CSS partner and segments each product into six ML segments, with competitor prices, margin, stock and journeys. Producthero’s column uses its own wording.
| Feature | Product MetricsBid on POAS and win new customers on Google and Meta | ProductheroA CSS in the EEA, marketed as 20% lower CPC, and four performance labels (Labelizer) |
|---|---|---|
| Main job | Product performance and segmentation in Shopping and Performance Max | Google CSS in the EEA, product labels and title optimisation |
| Segmentation | Six ML segments from ad clicks and ROAS or POAS against your target, with minimum-click thresholds | Labelizer puts products into four labels (Heroes, Sidekicks, Villains, Zombies) by clicks (volume) and ROAS against a Producthero target ROAS (tROAS) you set. It analyses products daily |
| Profit (POAS) based | Yes, once you connect margins. Segments work on ROAS without them | Not stated publicly. Labels use clicks and ROAS against tROAS; the pages read mention no margin or POAS input. Producthero says its tROAS is not used for bidding in Google Ads |
| Competitor prices | Own-brand matching without a shared GTIN, by style, colour and dimensions. €0.004 per product check | Price Benchmark: per-product, click-weighted benchmark data from Google Merchant Center. It is a benchmark, not prices per named competitor |
| Why a product performs | Journeys, competitor price, margin and stock side by side for each product | Performance labels and a price benchmark per product. Margin, stock and journey data are not stated publicly |
| CSS discount | Through a CSS partner | Yes. Producthero’s wording is “Pay 20% less on your CPC”, a 20% margin advantage in ad auctions. EEA countries only |
| Feed and title optimisation | With Claude alongside Product Metrics | Title Optimizer in both CSS plans. Products AI in CSS Pro only |
| Feed labels | Approved segmentation labels written to Merchant Center | Labelizer assigns four performance labels |
| Shop platforms | Shopify, WooCommerce, Magento, Lightspeed, Shopware 6 | Works with Merchant Center; shop-platform coverage not compared |
| Pricing | A share of rolling 30-day Shopping spend: the first €10K is free, then 0.65% for €10–25K and 0.60% for €25–100K. €50K of spend costs €247.50 a month, excl. VAT | Channable CSS Standard €29 or CSS Pro €99 per active shop per month (as of 15 Oct 2026). Standard includes only Lite versions of Labelizer and Price Benchmark. The full versions and Products AI are in Pro |
| Setup | Google sign-in; connect Google Ads, Merchant Center and your shop. Setup time not measured. | Setup time not measured in this comparison. |
| Tracking | The best server-side tracking: on your own domain, through every ad blocker, with automatic endpoint rotation. Sends revenue, profit, new and returning customers and LTV to Google Ads and Meta. Included in Pro | Labelizer runs on the conversions your Google Ads tag reports, and that tag gets blocked. In our ad blocker benchmark of 30 September 2026, uBlock Origin, Brave and AdGuard blocked that tag, and Safari expires its cookies after 7 days. Producthero’s own guide says missing conversions can label a Hero as a VillainSee the ad blocker benchmark |
- Available
- Partial or not stated
- Not offered
Included
What else do you get with Product Metrics?
The best server-side tracking, bidding on profit, and customer, stock and returns data per product, on five ecommerce platforms: Shopify, WooCommerce, Magento, Lightspeed and Shopware 6.
- Shopify
- WooCommerce
- Magento
- Lightspeed
- Shopware 6
Full Signal Tracking
The best server-side tracking: it runs on your own domain, gets through every ad blocker and auto-rotates its endpoint if it is ever blocked. Included in Pro.
POAS
Connect your margins and segment on profit instead of revenue. Profit conversion values go back to Google Ads.
New and returning customers
Every purchase is marked as a new or a returning customer, so Google Ads can value new customers on their own.
Lifetime value
Revenue LTV and Profit LTV conversion values show Google which customers keep buying.
Inventory
Stock and a reorder date beside each product, so budget goes to products you can ship.
Returns
Refunds and cancellations correct the conversion value Google Ads receives, and return rate can weigh in your Product Score.
Pricing
What do Product Metrics and Producthero cost?
Analysing your products with Product Metrics is free and needs no credit card. After that it charges a share of your Shopping spend: nothing up to €10K a month, and €247.50 a month at €50K, excl. VAT.
Producthero is now sold as Channable CSS and priced per active shop, not by spend: €29 a month for Standard and €99 for Pro, whatever the number of countries.
What it costs to start
€0
to analyse your products, with no credit card. After that, your first €10K of Shopping spend a month stays free
Log in with Google, no credit card
Producthero
€29
a month per active shop (Channable CSS Standard)
Pricing models differ. Prices exclude VAT, as listed on 15 October 2026.
| Shopping spend | A month | Effective share |
|---|---|---|
| €10K | €0 | Free allowance |
| €25K | €97.50 | 0.39% of spend |
| €50K | €247.50 | 0.50% of spend |
| €100K | €547.50 | 0.55% of spend |
| €250K | €1,222.50 | 0.49% of spend |
Excl. VAT. The first €10K is free in every account; Pro includes Full Signal Tracking. Price Monitoring adds €0.004 per product check.
| Per active shop | A month | Plan |
|---|---|---|
| 1 shop | €29 | CSS Standard, with Lite Labelizer and Price Benchmark |
| 1 shop | €99 | CSS Pro, with full Labelizer, Price Benchmark and Products AI |
| 3 shops | €87 | CSS Standard |
| 3 shops | €297 | CSS Pro |
Channable CSS Standard is €29 and CSS Pro is €99 per active shop per month, as of 15 Oct 2026. The fee covers each standalone Merchant Center account or active subaccount in a Multi-Client Account. Subaccounts with no paid clicks in the last 30 days are not charged, and the price is the same whatever the number of countries. Producthero’s own FAQ still shows older figures (€39 and extra-shop fees), so use Channable’s current plans.
Choose Producthero
When is Producthero the better choice?
Producthero, through Channable, is the better choice when the CSS saving and four click-and-ROAS labels cover what you need.
- You advertise in the EEA and are still on Google’s own CSS, so the CSS saving Producthero markets as up to 20% lower CPC can pay for itself. The fee is a flat €29 or €99 a month per active shop, whatever your spend.
- You want title and feed content optimisation (Title Optimizer, Products AI) in the same tool.
- Four labels from clicks and ROAS are enough for your account structure.
Choose Product Metrics
When is Product Metrics the better choice?
Product Metrics is the better choice when you need segments based on profit and the reason behind each product’s result.
- You sell high-volume, low-margin products and need POAS to check whether strong ROAS also produces profit.
- You need segments based on profit. Labelizer works from ROAS against a target ROAS and states no margin or POAS input.
- You want to know why a product underperforms (price position, stock, margin) before you pause it.
- You manage several client accounts through an MCC. Each client account gets its own free €10K of spend.
Together
Can you use Product Metrics and Producthero together?
Yes. Producthero’s CSS changes who serves your Shopping ads in the EEA. Product Metrics changes which products get the budget.
Use one segmentation logic per campaign structure, so the custom labels don’t conflict.
Getting started
How do you get started with Product Metrics?
Connect your accounts, review your products and approve the labels you want to use. You can keep an existing feed tool or CSS.
- Step 1
Connect your accounts
Log in with Google and connect Google Ads, Merchant Center and your shop. GA4 is optional.
- Step 2
Review segments and product context
Review the six ML segments alongside competitor prices, margin, stock and journeys. Use ROAS first, or POAS once margins are connected.
- Step 3
Approve your labels
Choose which labels reach Merchant Center. If another tool writes labels, give each tool its own custom-label slot.
Free analysis, no credit card. The 30-day trial requires a credit card. · or book a demo
FAQ
What else do people ask about Product Metrics and Producthero?
What are zombie products?
How does Labelizer decide a label?
Is Product Metrics a CSS?
Is Producthero part of Channable?
How much does Producthero cost?
Is Producthero free?
Sources and method
What are the sources and method behind this page?
By Berend Vrakking, founder of Product Metrics · Updated 15 October 2026
Founder’s work nominated at the Dutch Search Awards: Best Measurement Campaign 2023 · Best Use of Data 2024.
Product Metrics publishes this page. Competitor facts come from their public pages, which were read on 15 October 2026.
We compared the public product, integration and pricing pages named below on 15 October 2026. ✓ means available, ✗ means not offered, and — means partial coverage or an unconfirmed capability; each note explains the distinction. Setup time and support response times were not measured. Prices exclude VAT unless stated and may change.
- Producthero pricing: accessed 15 Oct 2026.
- Producthero Labelizer: accessed 15 Oct 2026.
- Producthero Price Benchmark: accessed 15 Oct 2026.
- Reducing the impact of tracking issues when using Labelizer (Producthero): accessed 15 Oct 2026.
- How the Labelizer works (Producthero help centre): accessed 15 Oct 2026.
- Labelizer FAQ (Producthero help centre): accessed 15 Oct 2026.
- Channable plans and pricing (help centre): accessed 15 Oct 2026.
- Channable CSS pricing (help centre): accessed 15 Oct 2026.
- Migrate from Producthero to Channable (help centre): accessed 15 Oct 2026.
- Channable koopt Producthero (Emerce, 13 May 2025): accessed 15 Oct 2026.