Comparison
Product Metricsvs
ProfitMetrics
Product Metrics vs ProfitMetrics:
a ProfitMetrics alternative compared
Both send profit-based conversion values to Google Ads and Meta. Product Metrics also segments every Shopping and Performance Max product by ROAS or POAS, with competitor prices, margin, stock and journeys beside it, so you know which products deserve budget. Both can be used together if each writes to separate Merchant Center labels.
Log in with Google, no credit card
- Set up in minutes
- No credit card
- Trusted by ecommerce teams
Where they differ
ProfitMetricsProfit-based conversion valuesCompetitor prices
Own-brand matching, €0.004 per check
Not supported
Product journeys and stock
Journeys, margin and stock per product
Not supported
Tracking
Gets through every ad blocker
Conversion Booster, but blocked by ad blockers
Pricing(ex. VAT)
€0to analyse your products, with no credit card
$32a month plus $0.1417 per order (Shopify App Store listing)
Pricing models differ. Prices exclude VAT, as listed on 15 October 2026.
| Feature | Product MetricsBid on POAS and win new customers on Google and Meta | ProfitMetricsProfit-based bidding and tracking on Google Ads and Meta |
|---|---|---|
| Core job | Product segmentation plus profit values | Profit data into ad platforms |
| Channels | Google Ads and Meta, plus Shopping segmentation | Profit bidding on Google Ads and Meta |
| Segmentation | Six ML segments by ROAS or POAS | Shopping Booster, by clicks only |
| POAS | Yes, once you connect margins | Their core product |
| Competitor prices | Own-brand matching, €0.004 per check | Not supported |
| Product journeys and stock | Journeys, margin and stock per product | Not supported |
| Tracking | Gets through every ad blocker | Conversion Booster, but blocked by ad blockersSee the ad blocker benchmark |
| Writes to Google and Meta | Profit values and approved Merchant Center labels | Profit values and Merchant Center labels |
| Shop platforms | Five ecommerce platforms | Shopify, WooCommerce, Magento and more |
| Pricing model | First €10K of spend free, then % of spend | Usage-based; Shopify: $32 a month plus per order |
| Setup | Google sign-in, connect accounts | Not measured |
| Support | Demo with the founder availableBook a demo | Not compared |
- Available
- Partial or not stated
- Not offered
Key takeaways
Both bid on profit
Both send profit values to Google Ads and Meta, so they optimise for profit. Product Metrics also shows which products deserve the budget, and why.
Built for Google Shopping
Product Metrics segments every Shopping and Performance Max product by ROAS or POAS, with competitor prices, margin, stock and journeys beside it.
Analyse your products for free
Analyse your products with Product Metrics for free, with no credit card. You can keep ProfitMetrics alongside it.
Which tool is right for you?
Choose by the job you need done. You can analyse your products with Product Metrics for free before you decide.
Product Metrics
For Shopping and Performance Max teams that need to decide which products deserve budget, using ROAS or POAS, competitor prices, margin and stock.
Analyse your products for freeProfitMetrics
For shops with high ad spend and few orders, as ProfitMetrics charges per order.
Learn more about when ProfitMetrics fitsStill unsure? Book a demo and we’ll help you find the best fit.
Book a demoTrusted by ecommerce teams running Google Shopping at
- DocHorse
- Rajapack
- Soundimports
- FDX.com
- beterwitgoed.nl
- snackje.nl
- 1M+ products analysed
- €750K+ monthly Shopping spend under management
- Founder's work nominated at the Dutch Search Awards: Best Measurement Campaign 2023 · Best Use of Data 2024
Compare
How do Product Metrics and ProfitMetrics compare?
Both feed profit data into Google Ads and Meta. ProfitMetrics adds Shopping Booster labels based on clicks; Product Metrics explains and segments product performance in Google Shopping and Performance Max. Prices are as of 15 October 2026: €247.50 a month at €50K of spend for Product Metrics, $32 a month plus $0.1417 per order on ProfitMetrics’ Shopify listing.
| Feature | Product MetricsBid on POAS and win new customers on Google and Meta | ProfitMetricsProfit-based bidding and tracking on Google Ads and Meta |
|---|---|---|
| Core job | Explains and segments product performance, and sends profit and customer values to Google Ads and Meta | Feeds profit data (POAS) into ad platforms and shows profit across the business |
| Channels | Profit bidding on Google Ads and Meta; segmentation for Shopping and Performance Max | Profit bidding on Google Ads and Meta. Bing, TikTok, Snapchat and Pinterest are data connections |
| Segmentation | Six ML segments from ad clicks and ROAS or POAS against your target, with minimum-click thresholds | Shopping Booster segments products by clicks only |
| POAS | Yes, once you connect margins. Segments work on ROAS without them | Their core product |
| Competitor prices | Own-brand matching without a shared GTIN, by style, colour and dimensions. €0.004 per product check | Not supported |
| Product journeys and stock | Journeys, margin and stock beside each product | Not supported |
| Tracking | The best server-side tracking: on your own domain, through every ad blocker, with automatic endpoint rotation. Sends revenue, profit, new and returning customers and LTV to Google Ads and Meta. Included in Pro | Server-side tracking through their Conversion Booster, but it gets blocked by ad blockersSee the ad blocker benchmark |
| Writes to Google and Meta | Labels you approve to Merchant Center, and profit, revenue, new and returning customers and LTV to Google Ads and Meta | Profit conversion values to Google Ads and Meta. Shopping Booster also writes custom_label_0 to custom_label_4 to a Merchant Center product feed |
| Shop platforms | Shopify, WooCommerce, Magento, Lightspeed, Shopware 6 | Shopify, WooCommerce, Magento, Lightspeed, Shopware 6, PrestaShop and more |
| Pricing model | A share of rolling 30-day Shopping spend: the first €10K is free, then 0.65% for €10–25K and 0.60% for €25–100K. €50K of spend costs €247.50 a month, excl. VAT | Usage-based and charged per domain; their website shows no price list. Shopify App Store listing: $32 a month plus $0.1417 per order for the first 5,000 orders a month, then $0.0185 per order |
| Setup | Google sign-in; connect Google Ads, Merchant Center and your shop. Setup time not measured. | Setup time not measured in this comparison. |
| Support | Demo with the founder available. Support response times not compared.Book a demo | Support response times not compared. |
- Available
- Partial or not stated
- Not offered
Included
What else do you get with Product Metrics?
The best server-side tracking, bidding on profit, and customer, stock and returns data per product, on five ecommerce platforms: Shopify, WooCommerce, Magento, Lightspeed and Shopware 6.
- Shopify
- WooCommerce
- Magento
- Lightspeed
- Shopware 6
Full Signal Tracking
The best server-side tracking: it runs on your own domain, gets through every ad blocker and auto-rotates its endpoint if it is ever blocked. Included in Pro.
POAS
Connect your margins and segment on profit instead of revenue. Profit conversion values go back to Google Ads.
New and returning customers
Every purchase is marked as a new or a returning customer, so Google Ads can value new customers on their own.
Lifetime value
Revenue LTV and Profit LTV conversion values show Google which customers keep buying.
Inventory
Stock and a reorder date beside each product, so budget goes to products you can ship.
Returns
Refunds and cancellations correct the conversion value Google Ads receives, and return rate can weigh in your Product Score.
Pricing
What do Product Metrics and ProfitMetrics cost?
Analysing your products with Product Metrics is free and needs no credit card. After that it charges a share of your Shopping spend: nothing up to €10K a month, and €247.50 a month at €50K, excl. VAT.
ProfitMetrics charges by usage per domain and shows no price list on its website. On its Shopify listing it costs $32 a month plus a fee per order, so the price follows your orders, not your ad spend.
What it costs to start
€0
to analyse your products, with no credit card. After that, your first €10K of Shopping spend a month stays free
Log in with Google, no credit card
ProfitMetrics
$32
a month plus $0.1417 per order (Shopify App Store listing)
Pricing models differ. Prices exclude VAT, as listed on 15 October 2026.
| Shopping spend | A month | Effective share |
|---|---|---|
| €10K | €0 | Free allowance |
| €25K | €97.50 | 0.39% of spend |
| €50K | €247.50 | 0.50% of spend |
| €100K | €547.50 | 0.55% of spend |
| €250K | €1,222.50 | 0.49% of spend |
Excl. VAT. The first €10K is free in every account; Pro includes Full Signal Tracking. Price Monitoring adds €0.004 per product check.
| Orders a month | A month | Plan |
|---|---|---|
| 500 | $102.85 | $32 + $0.1417 per order |
| 1,000 | $173.70 | $32 + $0.1417 per order |
| 5,000 | $740.50 | $32 + $0.1417 per order |
| 10,000 | $833 | $0.0185 per order above 5,000 |
As of 15 Oct 2026, ProfitMetrics’ website says pricing is usage-based and charged per website or domain, shows no figures and asks for a quote for more than one store. The Shopify App Store listing shows $32 a month plus $0.1417 per order for the first 5,000 orders a month, then $0.0185 per order, billed every 30 days. Pricing outside Shopify is not stated publicly.
Choose ProfitMetrics
When is ProfitMetrics the better choice?
ProfitMetrics can be the cheaper choice when you have high ad spend and few orders, because it charges per order, not per ad spend.
- You spend a lot on ads but have few orders a month.
- You only need profit conversion values, not product-level analysis.
Choose Product Metrics
When is Product Metrics the better choice?
Product Metrics is the better choice when you run Shopping or Performance Max and need to know why each product performs.
- You sell high-volume, low-margin products and need POAS to check whether strong ROAS also produces profit.
- You need competitor price, stock, margin and the customer journey side by side for every product.
- You don’t have margin data yet. Product Metrics works on ROAS first and switches to POAS once you connect margins.
- You want machine learning to segment each product into six segments by ad clicks and ROAS or POAS against your target, with minimum-click thresholds that keep segments stable.
- You sell own-brand products with no shared GTIN but still want competitor price matching.
Together
Can you use Product Metrics and ProfitMetrics together?
Yes, but they overlap: both send profit values to Google Ads and Meta, so let one tool send them. Product Metrics adds which products get the budget and explains the outliers.
If you connect your ecommerce platform to Product Metrics, your segments use POAS as well. Both tools can write Merchant Center custom labels.
Getting started
How do you get started with Product Metrics?
Connect your accounts, review your products and approve the labels you want to use. You can keep an existing feed tool or CSS.
- Step 1
Connect your accounts
Log in with Google and connect Google Ads, Merchant Center and your shop. GA4 is optional.
- Step 2
Review segments and product context
Review the six ML segments alongside competitor prices, margin, stock and journeys. Use ROAS first, or POAS once margins are connected.
- Step 3
Approve your labels
Choose which labels reach Merchant Center. If another tool writes labels, give each tool its own custom-label slot.
Free analysis, no credit card. The 30-day trial requires a credit card. · or book a demo
FAQ
What else do people ask about Product Metrics and ProfitMetrics?
What is POAS?
Is POAS the same in both tools?
Does Product Metrics change bids or prices?
Which is cheaper?
Does ProfitMetrics also write custom labels to Merchant Center?
Sources and method
What are the sources and method behind this page?
By Berend Vrakking, founder of Product Metrics · Updated 15 October 2026
Founder’s work nominated at the Dutch Search Awards: Best Measurement Campaign 2023 · Best Use of Data 2024.
Product Metrics publishes this page. Competitor facts come from their public pages, which were read on 15 October 2026.
We compared the public product, integration and pricing pages named below on 15 October 2026. ✓ means available, ✗ means not offered, and — means partial coverage or an unconfirmed capability; each note explains the distinction. Setup time and support response times were not measured. Prices exclude VAT unless stated and may change.
- ProfitMetrics homepage: accessed 15 Oct 2026.
- ProfitMetrics pricing: accessed 15 Oct 2026.
- ProfitMetrics Shopping Booster: accessed 15 Oct 2026.
- ProfitMetrics Conversion Booster: accessed 15 Oct 2026.
- ProfitMetrics integrations: accessed 15 Oct 2026.
- ProfitMetrics llms.txt: accessed 15 Oct 2026.
- ProfitMetrics Shopping Booster feed columns: accessed 15 Oct 2026.
- ProfitMetrics on the Shopify App Store: accessed 15 Oct 2026.