Product Metrics

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Inventory Insights

Stock that sells. Stock that sits. Know both before it costs you.

Reorder best sellers in time, stop paying for clicks on stock you can’t deliver, and free the capital in stock that sits.

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ProductsNike Pegasus 42Stock projection
Next 24 weeks
Stock outlookProjected stock, Nike Pegasus 42
Projected stock, no reorderOut of stock

Reorder date = stockout date minus lead time minus safety buffer.

Nike Pegasus 42IB1873-007, €139.99
Question Marks
On hand
1,240 pairs
Cover
≈16 weeks
Projected demand
62 → 93 a week
Clicks, 30 days
4,820, rising
POAS
1.40 vs 2.00 target
Suggested action

Reorder 1,200 pairs today

Stock lands 23 Dec with exactly 4 weeks of buffer. Wait longer and the buffer starts to shrink.

Then keep scalingpriority_high
Illustrative dataExample scenario with Nike products. Performance data is illustrative. Product Metrics is not affiliated with Nike, adidas or PUMA.Step 1 of 4: Project demand. 62 rising to 93 pairs a week.

Preventive in both directions

Running out costs revenue. Sitting still costs capital. Product Metrics flags both early. You decide.

About to run out

Output: reorder date

The warning comes when that product’s reorder window opens, not at one threshold for all your products.

Nike Pegasus 42 €139.991,240 pairs, ≈16 weeks of cover
Question Marks
Reorder today, then 12 weeks lead timeBuffer 4 weeks
Lead time + buffer = coverStockout without reorder: 20 Jan

Signals it uses

  • Projected demand
  • Lead time
  • Safety buffer
  • Stock on hand

You decideReorder and keep scaling, or lower ad priority until stock lands.

Moving too slowly

Output: the reason why

A product nobody sees needs exposure. One everyone clicks but few buy needs less spend. Context tells them apart.

Nike Club fleece crew €59.991,520 units, 38 weeks of cover
Dogs
Exposure
High, 2,960 clicks
Return
POAS 0.80 vs 2.00
Season
Peak Nov–Feb
Stock value €91.2K at listLeft in March: ≈275 units

Signals it uses

  • Exposure
  • Product age
  • Seasonality
  • Stock quantity and value
  • Expected demand

You decideFree the capital, or give a hidden product exposure.

Illustrative dataExample scenario with Nike products. Performance data is illustrative. Product Metrics is not affiliated with Nike, adidas or PUMA.

Stock meets advertising

Your campaigns know what’s on the shelf. Stock cover feeds Product Score and lands in Merchant Center as a custom label.

How Product Segmentation works
How stock cover changes the ad priority label of five example products
ProductSegmentStock covercustom_label_1Why it changed
Nike Pegasus 42€139.99, supplier lead time 12 weeksQuestion Marks≈16 weekshigh, keptReorder today, so a rising Question Mark can keep scaling through the season.
Nike Vomero 18€159.99, supplier lead time 12 weeksStars3 weekshigh → mediumDon’t scale a Star you can’t restock. Reorder first, scale when stock lands.
Nike Structure 26€149.99, 2,100 pairs on handCash Cows30 weekslow → highStrong return and stock to spare. Give it the room to sell through.
Nike Zoom Fly 6€169.99, restock lands 14 OctQuestion MarksOut of stockmedium → pausedStop paying for clicks you can’t deliver. Resumes when the restock is in.
Nike Club fleece crew€59.99, 1,520 units on handDogs38 weeksmedium → lowHigh clicks, low return, 38 weeks of cover. Free the capital instead of buying more clicks.
  • Nike Pegasus 42€139.99, supplier lead time 12 weeksQuestion Marks
    Stock cover
    ≈16 weeks
    custom_label_1
    high, kept

    Reorder today, so a rising Question Mark can keep scaling through the season.

  • Nike Vomero 18€159.99, supplier lead time 12 weeksStars
    Stock cover
    3 weeks
    custom_label_1
    high → medium

    Don’t scale a Star you can’t restock. Reorder first, scale when stock lands.

  • Nike Structure 26€149.99, 2,100 pairs on handCash Cows
    Stock cover
    30 weeks
    custom_label_1
    low → high

    Strong return and stock to spare. Give it the room to sell through.

  • Nike Zoom Fly 6€169.99, restock lands 14 OctQuestion Marks
    Stock cover
    Out of stock
    custom_label_1
    medium → paused

    Stop paying for clicks you can’t deliver. Resumes when the restock is in.

  • Nike Club fleece crew€59.99, 1,520 units on handDogs
    Stock cover
    38 weeks
    custom_label_1
    medium → low

    High clicks, low return, 38 weeks of cover. Free the capital instead of buying more clicks.

Illustrative dataExample scenario with Nike products. Performance data is illustrative. Product Metrics is not affiliated with Nike, adidas or PUMA.

Shared priorities

One list. Each action gets an owner, a revisit date and a measured outcome.

WorkspacePriorities
5 actions, 3 tracking an outcome
Actions from every module. Select one to see its detail.
#ActionProductFromStatusOutcome
1Nike Pegasus 42Inventory InsightsIn progressRevisit 23 Dec
2Nike Club fleece crewInventory InsightsDoneOutcome: −€1.9K spend
3Nike Pegasus 42Product SegmentationMeasuringRevisit 14 Oct
4Nike Pegasus 42Competitor PricesTo doNot started
5Nike Zoom Fly 6Inventory InsightsDoneOutcome: −€640 spend
Buffer when stock lands4 weeks
OwnerYou, purchasing
Why it is on the listDemand of 62 rising to 93 pairs a week, a 12-week supplier lead time and a 4-week safety buffer: with 16 weeks of cover, the window opens today.
Illustrative data. Select a row to see its detail.Example scenario with Nike products. Performance data is illustrative. Product Metrics is not affiliated with Nike, adidas or PUMA.

How it works

Get setup in 3 steps. Three steps from login to stock-aware labels in your campaigns.

  1. Step 1

    Log in and connect your shop

    Connect Google Ads, Merchant Center, GA4 and your shop. Stock syncs from Shopify, WooCommerce, Magento, Lightspeed or Shopware 6.

  2. Step 2

    See cover, reorder dates and slow stock

    Demand is projected per product and worked back from lead time and safety buffer. Slow stock comes with its reason.

  3. Step 3

    Reorder, push or deprioritise

    Actions land on one priority list and reach Merchant Center as custom labels.

Inventory Insights, answered. Anything else? Ask Berend.

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How does Product Metrics decide when to reorder?

It projects demand per product and works back from your lead time and safety buffer. You’re warned when that product’s reorder window opens.

What counts as slow-moving stock?

Stock with more cover than expected demand justifies. Exposure, age, seasonality, stock value and demand explain why.

Does stock change how my campaigns spend?

Yes. Stock cover feeds Product Score and reaches Merchant Center as custom labels, so products you can’t deliver lose priority.

Our stock isn’t in Merchant Center. Which shop platforms do you connect?

Shopify, WooCommerce, Magento, Lightspeed and Shopware 6. Stock syncs straight from your shop.

Do you change anything in our Google Ads account?

You connect your own Google account or MCC. We read your data and write only the labels you approve.

Do I need margin data?

No. It works on ROAS straight away. Connect margins to switch to POAS.

Is there a trial, and do I need a credit card?

The free analysis needs no card. The 30-day trial does, and cancelling during the trial means no charge.

See which products to reorder, and which to push. Your first analysis covers all your products.

Find your hidden profit30-second estimate · no login
Analyse your products for freeFree analysis, no credit card

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