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Nike · nike.com/nlPegasus 42Black/University Red/Wolf Grey/Bright Crimson
€139.99- Daily road trainer
- ReactX + Air Zoom
- 10 mm drop
- No plate
- ≈300 g
- Black
Market · Competitor Prices
Compare products the way your customers do.
Define what matters in your branch, or spar with AI to work it out. Compare competing own-brand products by style, colour, and custom dimensions to understand your price position.
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Your productQuestion Marks
Nike · own brandPegasus 42Black/University Red/Wolf Grey/Bright Crimson
€139.99- Comparable adidas & PUMA trainers
- 4
- Matched median
- €129.98
- Price position
- 4 of 5
- Price ratio
- 1.08
- Price difference
- +€10.01
Why own-brand needs a different approach
Compare your products against your competitors. Review options and prices like your customers do.
GTIN matching looks for the same barcode elsewhere. A Pegasus 42 has no twin on adidas.nl or eu.puma.com/nl, so it comes back empty. Switch the match key and watch the same pipeline find four comparable trainers.
Interactive: click to explore
MarketMatching pipelineIB1873-007
Match on
Event lognike.com/nl · example run
- 09:12ProductIB1873-007 · Nike Pegasus 42 · €139.99 list price
- 09:12Dims6 approved · use, cushioning, drop, plate, weight, colour
- 09:13Scanadidas.nl · own-brand daily trainers · 3 candidates
- 09:13Scaneu.puma.com/nl · own-brand daily trainers · 3 candidates
- 09:14Match4 comparable (≥75% of dimensions) · 2 near-miss
- 09:14Positionposition 4 of 5 · ratio 1.08 · difference +€10.01 vs median €129.98
- 09:14LabelIB1873-007 · custom_label_2: above_median
Pegasus 42 · marketContext added
Match key6 dimensions
Sites scanned2 of 2
Comparable4 of 6
Price position4 of 5
Price difference+€10.01
Price position becomes a Merchant Center label your rules can use.
How it works
From one Nike product to its price position. In seven steps.
AI suggests the dimensions, you approve them, adidas.nl and eu.puma.com/nl get scanned, and own-brand alternatives are matched. The Pegasus 42 gets a price position that feeds its priority.
Step 1 of 7
Try it: open step 3 and untick a dimension. Matches, median and priority update in steps 5–7.
Interactive: click to explore
Market / Competitor PricesNike Pegasus 42 · IB1873-007Step 1 of 7
NikeOwn-brand footwear & apparel · nike.com/nlMerchant
Black / University RedIB1873-007
Nike · own brand · daily road trainerPegasus 42
List price€139.99
Margin44%
Stock1,240
Question Marks4,820 clicks · POAS 1.40 vs target 2.00
No adidas or PUMA product shares its GTIN. So which trainers do shoppers compare it with?
The niche, product by product
Pegasus 42 against adidas and PUMA. Own-brand vs own-brand.
Six own-brand daily trainers from adidas.nl and eu.puma.com/nl, in their real colourways and list prices. Toggle a dimension and see which stay comparable and where the Pegasus lands.
Approved dimensionsSame settings as step 3 · 6 approved
- Matched median
- €129.98
- Price position
- 4 of 5
- Price ratio
- 1.08
- Price difference
- +€10.01
- adidas · adidas.nlSupernova Rise 3Core Black / Cloud White≈€150.00Comparable · 6/6Use matchesCushioning matchesDrop matchesPlate matchesWeight matchesColour matches
- adidas · adidas.nlAdizero SL2Core Black / Zero Metallic / Carbon≈€130.00Comparable · 5/6Use matchesCushioning matchesDrop matchesPlate matchesWeight: ≈236 g differsColour matchesDiffers on weight.
- adidas · adidas.nlAdizero Evo SLCore Black / Pure Teal / Grey Four≈€150.00Near-miss · 4/6Use matchesCushioning matchesDrop: 6.5 mm differsPlate matchesWeight: ≈224 g differsColour matchesDiffers on drop + weight.
- PUMA · eu.puma.com/nlVelocity NITRO 5PUMA Black-Ultra Red€129.95Comparable · 6/6Use matchesCushioning matchesDrop matchesPlate matchesWeight matchesColour matches
- PUMA · eu.puma.com/nlElectrify NITRO 4PUMA White-Pure Magenta-Yellow Alert€99.95Comparable · 5/6Use matchesCushioning matchesDrop matchesPlate matchesWeight matchesColour: White differsDiffers on colour family.
- PUMA · eu.puma.com/nlDeviate NITRO 4PUMA Black-PUMA White-PUMA Silver€169.95Near-miss · 4/6Use: Uptempo trainer differsCushioning matchesDrop matchesPlate: Carbon PWRPLATE differsWeight matchesColour matchesDiffers on use + plate.
Price position · daily road trainers, list pricesComparableNear-missMatched median
Price position on a €90 to €180 axis: Supernova Rise 3 ≈€150.00, comparable; Adizero SL2 ≈€130.00, comparable; Adizero Evo SL ≈€150.00, near-miss; Velocity NITRO 5 €129.95, comparable; Electrify NITRO 4 €99.95, comparable; Deviate NITRO 4 €169.95, near-miss; matched median €129.98; Nike Pegasus 42 €139.99.
Custom dimensions
You define what matters. AI helps.
Every niche compares on different things. Running shoes on drop, cushioning and plate, sofas on seat depth, coffee on roast and origin. Name them yourself, or let AI propose them from your product data.
Your words, your niche
Add dimensions like drop, stack height or width: whatever your category is judged on.
Spar with AI
Get suggestions from your products and niche. Keep what fits, rewrite what doesn’t.
You approve before anything matches
Only approved dimensions guide matching. Change them any time.
Market / Competitor Prices / DimensionsDaily road trainers · comparison dimensions3 of 4 approved · used for matching
- UseDaily road trainerAI suggested
- CushioningBalancedAI suggested
- PlateNoneAI suggested
- Drop8–10 mmAdded by you
Suggestions for your niche
From market to priority
Price position becomes a performance signal. Not a price tag.
A €10 gap means little on its own. Next to POAS, margin and stock it explains why the Pegasus 42 gets the clicks but misses its POAS target. Market position joins the Product Context behind your scores, segments and ad priorities.
Market position
Price position 4 of 5Price ratio 1.08, price difference +€10.01 against 4 comparable adidas and PUMA daily trainers.Product Score
- Price Competitiveness25%
- Profit Margin30%
- Inventory Level20%
- Return Rate15%
- Delivery Speed10%
Segment and label
Question Marksabove_medianHigh clicks, POAS below target, priced above comparable trainers. Now you know why.Google Ads
IB1873-007custom_label_0: question_markscustom_label_2: above_medianMerchant Center labels carry market context into PMax and Shopping. Your rules decide what it changes.Your prices stay yours.
Product Metrics shows where you stand and what it means for performance. Your team decides every price, and your feed changes only when you change it.
- Price PositionSee where you rank, the gap and why each match is comparable.
- Context for every decisionPrice sits next to POAS, margin and stock.
- Weights you controlScores and rules follow the weights you set.
Add-on · Price Monitoring
Google Shopping prices. Monitored on your schedule.
Keep your price position current. Monitor Google Shopping prices for the products you choose, daily, weekly or monthly, and pay only for what you scrape.
€0.004 per scrape · excl. VAT
One scrape is one product checked once. See full pricing
Estimate your monthly cost
Frequency
- Scrapes per month
- 2,000
- Monthly cost, excl. VAT
- €8.00
Weekly = 4 checks per product per month. Estimate only.
What is competitor price tracking?
Competitor price tracking means checking what competitors charge for comparable products and comparing it with your own prices. Competitor Prices does this for own-brand products: it matches them with competitors’ own-brand alternatives, shows your price position against the matched median, and stays current with the Price Monitoring add-on.
What is price intelligence?
Price intelligence is collecting competitor prices and turning them into context for pricing and advertising decisions. Here it means your price position next to POAS, margin and stock for each product, so you can see why a product gets clicks but misses its POAS target. Product Metrics does not recommend or change prices.
How is this different from other price monitoring software?
Many price monitoring tools match products by GTIN, which finds nothing for own-brand products, or need competitor URLs mapped by hand. Competitor Prices matches on dimensions you approve and connects the result to Google Shopping performance. It does not reprice, and prices are compared without shipping costs.
How can you compare products that share no GTIN?
A Nike Pegasus 42 and an adidas Supernova Rise 3 have different barcodes, so GTIN matching finds nothing. Product Metrics compares on the dimensions shoppers weigh: use, cushioning, drop, plate, weight and colour, or any custom dimension you approve. Every match shows which dimensions agree and which differ.
Does it only work with two competitor sites?
No. adidas.nl and eu.puma.com/nl are the example on this page, not a limit. Competitor Prices scans the competitor sites relevant to your niche and discovers their own-brand products for you.
Are shipping costs included in the comparison?
No. Prices are compared without shipping costs, so every product in a category is compared on its price alone.
Will Product Metrics change my prices?
Your prices stay yours. Product Metrics shows your price position and how it relates to product performance, margin and stock. Your team makes every pricing decision, and your feed prices change only when you change them.
What do price position, price ratio and price difference mean?
Price position is your rank among the comparable products, counting yourself, where 1 is the cheapest: with six competitors it runs from 1 to 7. Price ratio is your price divided by the matched median. Price difference is your price minus the matched median, shown in red when you are more expensive and green when you are cheaper. The Pegasus 42 at €139.99 has price position 4 of 5, price ratio 1.08 and price difference +€10.01 against the €129.98 median.
How does price position reach my Google Ads campaigns?
Market position becomes part of Product Context. It feeds the Price Competitiveness weight in Product Score and is exported as a Merchant Center custom label, such as custom_label_2: above_median when your price difference is positive, that your Performance Max and Shopping campaigns can use.
Is the Nike example real data?
The products and list prices are real: nike.com/nl and eu.puma.com/nl, checked on 30 September 2026. adidas prices marked ≈ are EU launch prices because adidas.nl could not be checked automatically. Clicks, POAS, margin and stock are illustrative. Product Metrics is not affiliated with Nike, adidas or PUMA.
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