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eBay Fee Calculator: Profit After Final Value Fees

Calculate US eBay fees for a seller without a Store subscription. Choose a supported category, include tax in the fee basis and add promoted-listing costs where applicable.

By Berend Vrakking, Founder · Updated 15 October 2026 · ~9 min read

The calculator

Your order
$
$
$
$
Advertising
$
%
Tax, overhead and returns
$
$
%
$

Retained revenue = (selling price + shipping charged) × (1 − returns % − chargebacks %). The returns scenario retains all original COGS, fees and outbound shipping, and adds handling cost × returns %. It assumes no recovered stock value and no refunded fees, unless a page lets you enter a supplier recovery share. Use zero returns for the ordinary completed-order calculation.

Your results

At $80.00 you keep $31.90 per sale (37.1% margin). You can spend at most $36.90 on ads per order before losing money (break-even ROAS 2.33).

Profit per order
$31.90
Break-even ROAS
2.33
Target ROAS
358%
Profit margin
37.1%
Net markup on COGS
106.3%
Max break-even ad spend
$36.90
Total fees
$12.10
Final value fee
$11.70
Per-order fee
$0.40

Explore the break-even ROAS calculator

US dollars, one item per order. Selling price and shipping charged exclude sales tax. Tax only increases the basis of fee lines marked payment; it never becomes seller revenue. Fee lines are rounded half up to whole cents before summing. All fee presets are editable estimates, not a settlement quote.

Illustrative starting values. No sign-up required. Results update as you edit.

Platform and payment fees

Edit any preset to match your account.

Final value fee
%
$

Non-Store category rates. Tax and buyer-paid shipping included. Supported marginal tiers are calculated automatically.

Per-order fee
%
$

$0.30 for orders of $10 or less; $0.40 above $10. Automatically changes with order total including tax.

Promoted Listings General charge
%
$

Illustrative 2% ad rate, disabled initially (eBay lets you choose 2% to 100%). Charged on the total sale amount including shipping and sales tax, when an item sells within 30 days of a click. Enter your actual rate; do not also count it as ad spend.

Key takeaways

eBay profit per order = retained revenue − item cost − shipping cost − final value fee − per-order fee − Promoted Listings General charge (if enabled) − overhead − return handling − ad spend. Retained revenue is item price plus shipping charged, reduced by the expected refund rate; sales tax is not revenue but raises the base of the final value fee and Promoted Listings General charge. Starting values: final value fee: 13.6% on item price, shipping charged and sales tax, then 2.35% above $7,500.00, presets 13.6%, 15.3%, 13.25%; per-order fee: $0.30 up to $10.00, $0.40 above; Promoted Listings General charge: 2% on item price, shipping charged and sales tax, off by default; ad spend $5.00 per order; overhead $0.00 per order; no returns assumed.

  • Most categories pay 13.6% up to $7,500 and 2.35% above it. Books, magazines, movies and music pay 15.3%, and eligible coins and trading cards 13.25%.
  • The fee basis includes buyer-paid shipping and sales tax, so the fee is higher than the percentage of the item price alone.
  • Payment processing is inside the final value fee. Do not add a separate card fee.
  • Promoted Listings General charges your ad rate (2% to 100%) on the total sale amount, including shipping and sales tax. Keep it apart from other ad spend.

What fees does eBay charge?

eBay’s final value fee includes payment processing, so the default has no additional gateway charge. Its basis includes buyer-paid shipping and sales tax. Enter tax even though it is not retained seller revenue, or the fee estimate will be too low.

Fee line, Starting preset, Basis and scope, Source
Fee lineStarting presetBasis and scopeSource
Final value fee13.6%Non-Store category rates. Tax and buyer-paid shipping included. Supported marginal tiers are calculated automatically.eBay selling fees
Per-order fee$0.30 up to $10.00, $0.40 above$0.30 for orders of $10 or less; $0.40 above $10. Automatically changes with order total including tax.eBay selling fees
Promoted Listings General charge2% (off initially)Illustrative 2% ad rate, disabled initially (eBay lets you choose 2% to 100%). Charged on the total sale amount including shipping and sales tax, when an item sells within 30 days of a click. Enter your actual rate; do not also count it as ad spend.eBay Promoted Listings General campaign

The supported categories apply their headline percentage to the first $7,500 and 2.35% above that amount. This is a marginal tier: the lower rate applies only to the excess. Changing the percentage manually switches to a custom flat-rate estimate.

Store subscriptions, jewellery, watches, handbags, sneakers, motors and other exceptions need their own schedule. Use the official category table rather than treating “most categories” as universal. Allocate insertion fees, optional upgrades and any subscription through overhead.

Fees last checked 15 October 2026. Next review due 15 January 2027. Fees change: presets are US examples, so edit them to match your account.

eBay worked example

An $80 used accessory has a $30 purchase cost, $6 buyer-paid delivery and a $7 shipping label. The most-categories preset models a non-Store seller. The Promoted Listings General charge starts disabled; the $5 ad budget represents separate advertising such as a Priority (cost-per-click) campaign.

Illustrative data. Starting calculator values, one item per order.

Order revenue before returns
$80.00 + $6.00 = $86.00
Final value fee
$11.70
Per-order fee
$0.40
Promoted Listings General charge
$0.00
Total fees
$12.10
Retained revenue
$86.00 × (1 − 0%) = $86.00
Contribution before ads
$86.00 − $30.00 COGS − $7.00 delivery − $12.10 fees − $0.00 overhead − $0.00 return handling = $36.90
Profit after ads
$36.90 − $5.00 = $31.90
Profit margin
$31.90 ÷ $86.00 = 37.1%
Net markup on COGS
$31.90 ÷ $30.00 = 106.3%
Max break-even ad spend
$36.90
Break-even ROAS
$86.00 ÷ $36.90 = 2.33
Target ROAS for 15% retained margin
358%

At $80.00 you keep $31.90 per sale (37.1% margin). You can spend at most $36.90 on ads per order before losing money (break-even ROAS 2.33).

What ROAS does a promoted listing rate need on eBay?

Promoted Listings General charges your ad rate on the total sale amount, which eBay defines as item price, shipping, taxes and any other applicable fees. ROAS in this calculator uses the $86.00 of item and shipping revenue, without tax. So ROAS = $86.00 ÷ the promoted listing charge. The shortcut 100 ÷ rate is only right when there is no sales tax and no shipping charged.

Ad rate, Charge with no sales tax, ROAS with no sales tax, Charge with $6.88 sales tax, ROAS with $6.88 sales tax
Ad rateCharge with no sales taxROAS with no sales taxCharge with $6.88 sales taxROAS with $6.88 sales tax
2%$1.7250$1.8646.24
5%$4.3020$4.6418.53
10%$8.6010$9.299.26

Illustrative data: $86.00 of item and shipping revenue, and an illustrative 8% sales tax of $6.88. These ROAS values cover only the promoted listing charge. Enter the same tax and any other advertising costs in the calculator above before judging the complete order against break-even.

Mistakes to avoid when calculating eBay profit

Mistake, What it does to profit, Fix
MistakeWhat it does to profitFix
Adding a card processing feeThe final value fee already includes processing, so profit comes out too low.Leave payment processing out.
Calculating the fee on the item price onlyTax and buyer-paid shipping are part of the basis, so the fee comes out too low.Enter sales tax and shipping charged.
Using the most-categories rate for jewellery, watches or sneakersThose categories have their own schedules, and Store plans change the rates.Choose the custom flat rate and copy the rate from eBay’s fee table.

ROAS, POAS and eBay fees

On eBay the fee is calculated on more than the item price, and Promoted Listings General adds a further percentage of the total sale amount. Two listings with the same ROAS can leave very different profit. POAS divides contribution before ads by ad spend: a POAS of 1 covers the ads and leaves nothing over.

How this calculator works

US dollars, one item per order. Selling price and shipping charged exclude sales tax. Tax only increases the basis of fee lines marked payment; it never becomes seller revenue. Fee lines are rounded half up to whole cents before summing. All fee presets are editable estimates, not a settlement quote.

Retained revenue = (selling price + shipping charged) × (1 − returns % − chargebacks %). The returns scenario retains all original COGS, fees and outbound shipping, and adds handling cost × returns %. It assumes no recovered stock value and no refunded fees, unless a page lets you enter a supplier recovery share. Use zero returns for the ordinary completed-order calculation.

Profit = retained revenue − COGS − shipping cost − total fees − overhead − return handling − ads. Profit margin = profit ÷ retained revenue. Net markup = profit ÷ item COGS. This is profit after entered costs, before unallocated business costs and income taxes.

Maximum break-even ad spend = contribution before ads. Break-even ROAS = original item and shipping revenue ÷ contribution before ads, shown as a plain number. Target ROAS = original revenue ÷ (contribution before ads − retained revenue × desired margin), shown as a percentage. A zero or negative budget has no feasible ROAS. Pre-return advertising revenue sets the ROAS basis and retained revenue sets the margin basis: match the revenue basis to your advertising reports.

Pages with extra inputs add them to the same sum. Monthly costs are divided by orders per month and added to overhead. Supplier recovery adds back that share of the item cost on returned orders. A chargeback removes the sale, adds the dispute fee and recovers nothing.

  • Profit = retained revenue − COGS − shipping cost − fees − overhead − return handling − ads.
  • Break-even ROAS = order revenue ÷ contribution before ads, as a plain number.
  • Target ROAS = order revenue ÷ (contribution before ads − retained revenue × desired margin), as a percentage.

Starting values on this page: selling price $80.00, shipping charged $6.00, sales tax $0.00; item cost $30.00, shipping cost $7.00, overhead $0.00 per order, ad spend $5.00 per order; 0% of orders returned with $0.00 handling each; final value fee: 13.6% on item price, shipping charged and sales tax, then 2.35% above $7,500.00, presets 13.6%, 15.3%, 13.25%; per-order fee: $0.30 up to $10.00, $0.40 above; Promoted Listings General charge: 2% on item price, shipping charged and sales tax, off by default; desired profit margin 15%.

Not modelled: Store subscriptions, insertion fees beyond your free listings, jewellery, watches, handbags, sneakers and other category exceptions, and international fees.

eBay fee and profit questions

Does this eBay fee calculator include payment processing?

Yes, the final value fee already includes payment processing, so adding a separate card fee would count it twice. International and performance-related surcharges are not in the presets. Add them as a percentage or a fixed amount if they apply to your account, and check eBay’s fee page for your category.

Why is my eBay fee higher than a percentage of the item price?

The final value fee is calculated on the total amount of the sale, which includes buyer-paid shipping and sales tax, and a per-order fee is added: $0.30 on orders of $10 or less, $0.40 above. Promoted listing charges and account-specific fees can raise the deduction further, so enter tax and shipping charged.

Which eBay categories can I calculate?

Choose most categories, books, magazines and eligible media, or eligible coins and trading cards for the three supported non-Store schedules. Store sellers and specialist categories such as jewellery, watches or sneakers should choose the custom flat rate and copy the percentage from eBay’s own fee table.

Is the eBay per-order fee always $0.40?

No. It is $0.30 on orders of $10 or less and $0.40 above $10, and the calculator picks the right amount from the order total including buyer-paid delivery and sales tax. Specialist category exceptions are not covered, so check eBay’s table if you sell in a category that has its own schedule.

How do I include promoted listings in eBay profit?

Switch on the Promoted Listings General line and set your ad rate; eBay charges it on the total sale amount, including shipping and sales tax, when the item sells within 30 days of a click. Keep that amount out of the advertising field, which is for click-based Priority campaigns and other spend.

Are these eBay fees current for 2026?

The linked official sources were checked on 15 October 2026; the next review is due 15 January 2027. Fees can change during the year. Confirm your category, account and order-specific charges before relying on any preset.

Next step: set your ad break-even for eBay

Promoted Listings General charges a percentage of the total sale amount, including shipping and sales tax. Divide your item and shipping revenue, without tax, by the actual charge to get ROAS on this calculator’s revenue basis, and compare it with your break-even ROAS before you increase the rate. Enter click-based campaign costs as separate ad spend.

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About this calculator

Written by Berend Vrakking, founder of Product Metrics. Fee presets come from the official pages linked above, checked on 15 October 2026, with the next review due 15 January 2027. The calculator is free and needs no sign-up.