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Dead stock and return rates: how they eat margin, and what they do to the ROAS you can afford.
Dead stock inventory: how to find it and clear it
Dead stock is inventory that has stopped selling. See when stock counts as dead, what it costs to hold and what to do per product, with a worked example.
Ecommerce return rate: formula, benchmark and ROAS effect
Return rate = returned ÷ sold, by orders, units or value. See the 2025 benchmark, what a return costs and how returns raise break-even ROAS.