Pricing and competitors
Price intelligence for Shopping merchants: tracking competitor prices, tools compared and real pricing examples.
Competitive pricing examples: 9 real companies, sourced
Competitive pricing examples from Tesco, Currys, Aldi, Costco, Amazon and Delta, plus a worked trainer example: when to price above, at or below the median.
Competitor price analysis template (free spreadsheet)
Download a free competitor price analysis template: compare your prices with three competitors, see price position and ratio, and log changes weekly.
How to track competitor prices for Google Shopping
Track competitor prices when nobody sells your product: match own-brand products by dimensions, compare list prices, then read price position next to POAS.
Price monitoring software compared for Google Shopping
Ten ways to monitor prices compared on cost at 1,000 products, matching and update frequency: Merchant Center, Prisync, Pricefy, Wiser, Minderest and more.
What is price intelligence? A Google Shopping guide
Price intelligence turns competitor prices into context for pricing and ad decisions. See the data it needs, three Shopping use cases and a worked example.