Log in with GooglePerformance Max
Which products Performance Max and Demand Gen spend on, and how to keep low-return products out.
Demand Gen vs Performance Max for ecommerce
Demand Gen vs Performance Max by product: which products each campaign type should carry, and how to read each against its own break-even ROAS.
Performance Max for Ecommerce: Exclude Low-Return Products
See which products Performance Max spends on, then exclude the low-return ones. Segment products and split campaigns on Merchant Center labels.